Week 10 EOC: Under Control

So far i have to catch up on my Blog as to doing most of my Final blog posts and also i have to catch up on my tweets as well but it will be done by Thursday. I have finished my creative content though.

Week 9 EOC: Social Media

I plan to use T.V. with  my commercials as well as promoting through Facebook and other forms of advertisement. Social media will be my main focus on my advertising. I will also use my advantage in bars as well.There are a few  social media mediums that will be needed for my  company's success. The first is Facebook. The company will have a page on Facebook. It will give out information and be used as way to keep a relationship with consumers. They shall feel free to post anything they please about the product. It will also have a Twitter account as well. Those who choose to follow will be updated with news on the product. The last social media site that will be used is YouTube.  YouTube can be used to spread the word on the product through viral videos that will be meaningful and connect with the customer.

Week 8: Creative Content

I plan to release a presentation to the people including all four mach ups of the cans by color and size.  The cans will be colored by flavor. Pineapple will be gold/yellow. Cherry flavored Bubbly will be red as well as Lime will be green. And lastly the Bubbly Ginger Ale will be in a blue can. The sizes vary from an 8 oz. and a 12 oz. The 8 oz. is prefect for mixed drinks and the 12 oz. can is prefect for drinking by itself and also mixed drinks. As much as id like to create a 3D Model I made a print version on Photoshop. The colors match the cans and taste.

Implementation Evaluation Control

"The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." Marketing Armstrong/Kotler Pg. 57

 "Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation. One firm can have essentially the same strategy as another, yet win in the marketplace through faster or better execution. Still, implementation is difficult—it is often easier to think up good marketing strategies than it is to carry them out." Marketing Armstrong/Kotler Pg. 57

Price

We plan to charge $4.00 for 8oz cans when mixed at the bars. In stores we can offer deals with 6 packs, 12 packs, 24 packs, for both sizes.


"Determining price is one of the most important marketing-mix decisions. The limiting factors are demand and costs. Demand factors, such as buyer-perceived value, set the price ceiling. The company’s costs set the price floor. In between these two factors, marketers must consider competitors’ prices and other factors such as reseller requirements, government regulations, and company objectives."

 " The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service." Marketing Armstrong/Kotler Pg G10

Distribution

The company will be locally based here in Las Vegas. So distribution will be to bars as well a local groceries stores as well as liquor stores such as Lee's Liquor. Once that is established the consumer doesn't have to travel say to The Strip to enjoy the beverage. If they want to have a home party and they enjoy the soda with or with out they can go buy it locally and have it there.




"Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away." Marketing Armstrong/Kotler Pg 253
 
"Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage." Marketing Armstrong/Kotler Pg 312

Promotion

To promote the product we can have billboards, commercials, social media will play a large role in the promotion as well. As well as samples at the bars. setting up a twitter account will be another step into the promotion process. following potential consumers based off their tweets. from there we can continue to create our commercials and get them in major TV show commercial spots as well.




"Promotion means activities that communicate the merits of the product and persuade target customers to buy it. Ford Motor Company spends more than $2 billion each year on U.S. advertising to tell consumers about the company and its many products. ¹⁵ Dealership salespeople assist potential buyers and persuade them that Ford is the best car for them. Ford and its dealers offer special promotions—sales, cash rebates, low-financing rates—as added purchase incentives." Marketing Armstrong/Kotler Pg 54

  "Finally, it must communicate with target customers about the offering and persuade them of its merits (promotion)." Marketing Armstrong/Kotler Pg 13