When I went to the Apple Store a few months ago, I was looking to purchase a brand new MacBook Pro. When I had arrived there I was greeted right away by one of the employees. He asked me if I need any help with any of the products. I then began to tell him that I need a great computer that can handle my music being that I am an audio student I needed something fast and that can hold a lot of data. He then showed me to the area where the Macbooks are and began to explain all the features of the product. After a few minutes of talking he then convinced me to buy it. So he got me up to the counter and I was starting to get a little uneasy about the purchase being that i only had so much to spend and i needed more products as well. he then proceeded to inform me that i get a student discount and it took a little over 200$ off my total so then I was able to get then other products that i needed. I liked that he didn't try to sell me more products or tried to push something on me I didn't want just to get a quota. He performed great customer service and has locked me in as a future customer. Later after I got home I then called The Apple Store and also corporate to thank them for a great experience and to thank the employee as well. I now shop there for all my apple product needs.
"The most basic concept underlying marketing is that of human needs. Human needs are states of felt deprivation. They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. These needs were not created by marketers; they are a basic part of the human makeup". Marketing: An Introduction for Education Management Corporation Pages. 6-8
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