Week 5 EOC: Social Networks and Job Hunting

"Facebook's use as a job-recruitment tool remains small, but its appeal may be growing. Some recruiters say they have all but eliminated their spending on job boards, which can charge a few hundred dollars per job posting, depending on volume." Joe Light, The Wall Street Journal.

Week 4 EOC: Business to Business

Whats the difference between Consumer Marketing and Business to Business Marketing?

 "At a general level, marketing medical imaging technology or diesel locomotives to business customers is like selling refrigerators to final buyers. It requires a deep-down understanding of customer needs and customer-driven marketing strategies that create superior customer value. But that’s about where the similarities end. In its business markets, rather than selling to large numbers of small buyers, GE sells to a few very large buyers. Whereas it might be disappointing when a refrigerator buyer chooses a competing brand, losing a single sale to a large business customer can mean the loss of hundreds of millions of dollars in business."    

                 Armstrong & Kotler (2011). Marketing

Consumer marketing compared to business to business marketing would be seen as a less of a though process when it comes to buying. In the consumer market we shop around or do research before we buy something. As consumers we look for the cheapest way to buy what we need in some cases. As business to business goes there is a longer process when purchasing larger orders.  In the process of business to business marketing the buyer goes though a long list of things they need to sort out before their large purchase. The list includes: gas, transportation fees, storage, quantity, budget, and so on. When it come to consumer marketing the most we do is a little research on the items we want to purchase to see if we can get a better deal. Its less of a process for us as the comsumers in the buying world.

Week 3 EOC: My Demographics

“One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology.” Armstrong & Kotler (2011). Marketing

I fit in this demographic because of not only my age and period of birth but also because of the amount of knowledge I have with technology. In this day and age technology is a crucial part society. Technology has changed the way we all connect. I myself use social networks everyday. Weather it be through my phone, computer, or other mobile device I am always connected. It’s definitely a way of life for the majority of the younger population. Millennals were shaped by the technology we have today. That what makes us so comfortable with our daily life. Using the things we hold dear you us everyday. As time goes on we constantly update our technology coming out with the new things. Such as recently the new IPhone 6 has been confirmed on a release date. The more time goes on the more we grow with technology. We get more and more comfortable with our daily life it’s almost as easy as breathing. The generation before us (Generation X) you know as our parents aren’t quite so comfortable with using technology as much as we do. They’re not as savvy as we are or should I say quick enough learns to really get a handle on what the next biggest thing is. They are used to calling each other on their cord phones and sending letters to each other to where now a days we don’t even have get out of bed to automatically speak to who ever we want in an instant. The millennials are shaping the future for our generation and the future generations to come.

Week 3 EOC: Making Money for Good

The company of Kroger is the number 1 company in America.

Kroger, the largest grocery store chain in America, was the only corporation to give more that 10% of its previous year’s profits to charity in 2010.

Week 2 EOC: Boston Consluiting Group - Video Games

The market for video games....

Week 1 EOC: Great Customer Service

When I went to the Apple Store a few months ago, I was looking to purchase a brand new MacBook Pro. When I had arrived there I was greeted right away by one of the employees. He asked me if I need any help with any of the products. I then began to tell him that I need a great computer that can handle my music being that I am an audio student I needed something fast and that can hold a lot of data. He then showed me to the area where the Macbooks are and began to explain all the features of the product. After a few minutes of talking he then convinced me to buy it. So he got me up to the counter and I was starting to get a little uneasy about the purchase being that i only had so much to spend and i needed more products as well. he then proceeded to inform me that i get a student discount and it took a little over 200$ off my total so then I was able to get then other products that i needed. I liked that he didn't try to sell me more products or tried to push something on me I didn't want just to get a quota. He performed great customer service and has locked me in as a future customer.  Later after I got home I then called The Apple Store and also corporate to thank them for a great experience and to thank the employee as well. I now shop there for all my apple product needs.  

"The most basic concept underlying marketing is that of human needs. Human needs are states of felt deprivation. They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. These needs were not created by marketers; they are a basic part of the human makeup".  Marketing: An Introduction for Education Management Corporation Pages. 6-8

Week 1 EOC: My Voice

  Introduction As an audio professional in the industry, I plan to teach and amaze the world with my own creative way. I'm not your typical producer who just sits behind a mixing board and lets the artist do their thing. I have a background in music so I know that prefect sound to what my clients would be looking for. Being a musician for me helps me connect with the artist one on one to get the right mix and sound out of each instrument. I plan to open up a whole new window of opportunity in not just the music industry but the other audio based industries as well. I also plan to grow in my industry not just in a studio but also as a producer on many other projects in the future. My favorite thing to say is you can never learn to much about the thing you love doing the most, and that's exactly what I plan to do. This Business isn't about just for people who just listen to music its for those who have a passion for music and wanting to create music. When you love what you do and also have others that love what you do as well its the greatest feeling. At the end of the day you can look back and say I created that and it made a difference.