Tuesday, March 19, 2013
Week 10 EOC: Under Control
So far i have to catch up on my Blog as to doing most of my Final blog posts and also i have to catch up on my tweets as well but it will be done by Thursday. I have finished my creative content though.
Thursday, March 14, 2013
Week 9 EOC: Social Media
I plan to use T.V. with my commercials as well as promoting through Facebook and other forms of advertisement. Social media will be my main focus on my advertising. I will also use my advantage in bars as well.There are a few social media mediums that will be needed for my
company's success. The first is Facebook. The company will have a page on Facebook. It will give out information and be used as way to
keep a relationship with consumers. They shall feel free to post anything they please about the product. It will also have a Twitter account as well. Those who choose to follow will be updated with news on the product. The last social media site
that will be used is YouTube. YouTube can be used to spread the word on
the product through viral videos that will be meaningful and connect
with the customer.
Tuesday, March 12, 2013
Week 8: Creative Content
Implementation Evaluation Control
"The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." Marketing Armstrong/Kotler Pg. 57
"Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation. One firm can have essentially the same strategy as another, yet win in the marketplace through faster or better execution. Still, implementation is difficult—it is often easier to think up good marketing strategies than it is to carry them out." Marketing Armstrong/Kotler Pg. 57
"Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation. One firm can have essentially the same strategy as another, yet win in the marketplace through faster or better execution. Still, implementation is difficult—it is often easier to think up good marketing strategies than it is to carry them out." Marketing Armstrong/Kotler Pg. 57
Price
We plan to charge $4.00 for 8oz cans when mixed at the bars. In stores we can offer deals with 6 packs, 12 packs, 24 packs, for both sizes.
"Determining price is one of the most important marketing-mix decisions. The limiting factors are demand and costs. Demand factors, such as buyer-perceived value, set the price ceiling. The company’s costs set the price floor. In between these two factors, marketers must consider competitors’ prices and other factors such as reseller requirements, government regulations, and company objectives."
" The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service." Marketing Armstrong/Kotler Pg G10
"Determining price is one of the most important marketing-mix decisions. The limiting factors are demand and costs. Demand factors, such as buyer-perceived value, set the price ceiling. The company’s costs set the price floor. In between these two factors, marketers must consider competitors’ prices and other factors such as reseller requirements, government regulations, and company objectives."
" The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service." Marketing Armstrong/Kotler Pg G10
Distribution
The company will be locally based here in Las Vegas. So distribution will be to bars as well a local groceries stores as well as liquor stores such as Lee's Liquor. Once that is established the consumer doesn't have to travel say to The Strip to enjoy the beverage. If they want to have a home party and they enjoy the soda with or with out they can go buy it locally and have it there.
"Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away." Marketing Armstrong/Kotler Pg 253
"Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage." Marketing Armstrong/Kotler Pg 312
"Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away." Marketing Armstrong/Kotler Pg 253
"Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage." Marketing Armstrong/Kotler Pg 312
Promotion
To promote the product we can have billboards, commercials, social media will play a large role in the promotion as well. As well as samples at the bars. setting up a twitter account will be another step into the promotion process. following potential consumers based off their tweets. from there we can continue to create our commercials and get them in major TV show commercial spots as well.
"Promotion means activities that communicate the merits of the product and persuade target customers to buy it. Ford Motor Company spends more than $2 billion each year on U.S. advertising to tell consumers about the company and its many products. 15 Dealership salespeople assist potential buyers and persuade them that Ford is the best car for them. Ford and its dealers offer special promotions—sales, cash rebates, low-financing rates—as added purchase incentives." Marketing Armstrong/Kotler Pg 54
"Finally, it must communicate with target customers about the offering and persuade them of its merits (promotion)." Marketing Armstrong/Kotler Pg 13
"Promotion means activities that communicate the merits of the product and persuade target customers to buy it. Ford Motor Company spends more than $2 billion each year on U.S. advertising to tell consumers about the company and its many products. 15 Dealership salespeople assist potential buyers and persuade them that Ford is the best car for them. Ford and its dealers offer special promotions—sales, cash rebates, low-financing rates—as added purchase incentives." Marketing Armstrong/Kotler Pg 54
"Finally, it must communicate with target customers about the offering and persuade them of its merits (promotion)." Marketing Armstrong/Kotler Pg 13
Product
The product is Bubbly Soda. Bubbly is a new drink to change your fruity drink of alcohol to something with a little more kick. It come in 4 zesty flavors such as Cherry, Pineapple, Lime, and Ginger Ale. It will come in both 8 oz and 12 oz cans. Each can is colored to the flavor style. It can be consumed with either alcohol or without. The Pineapple can be mixed with Captain Morgan and be called a Spiced Hawaiian.
"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these. Throughout this text, we use the term product broadly to include any or all of these entities. Thus, an Apple iPhone, a Toyota Camry, and a Caffé Mocha at Starbucks are products. But so are a trip to Las Vegas, Fidelity online investment services, and advice from your family doctor." Marketing Armstrong/Kotler Pg 209
"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these. Throughout this text, we use the term product broadly to include any or all of these entities. Thus, an Apple iPhone, a Toyota Camry, and a Caffé Mocha at Starbucks are products. But so are a trip to Las Vegas, Fidelity online investment services, and advice from your family doctor." Marketing Armstrong/Kotler Pg 209
Target Marketing Strategy
My target market strategy is to find the younger people who would consume and most likely
be sampled as a group and as well as individuals. We can recommend a new drink to mix with their alcohol.
"To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)?" Marketing Armstrong/Kotler Pg. 9
"The company must first decide who it will serve. It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (targetmarketing)." Marketing Armstrong/Kotler Pg. 9
be sampled as a group and as well as individuals. We can recommend a new drink to mix with their alcohol.
"To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)?" Marketing Armstrong/Kotler Pg. 9
"The company must first decide who it will serve. It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (targetmarketing)." Marketing Armstrong/Kotler Pg. 9
SWOT Analysis
The Strengths of Bubbly are it'll fit into a great market for sodas as well as mix drinks. The weaknesses are that there are other companies competing as well as i am so it'll be a tough market. The opportunities of this product are to grow into a larger up sell and the ability to expand to a larger market. Im not quite sure about threats being that are not any customers quite yet.
"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T). Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." Armstrong & Kotler (2011). Marketing pg. 55
" The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats." Armstrong & Kotler (2011). Marketing pg. 56
"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T). Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." Armstrong & Kotler (2011). Marketing pg. 55
" The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats." Armstrong & Kotler (2011). Marketing pg. 56
Objectives
The objectives for Bubbly Soda is to change the way you like your drinks prepared, promote ingenuity, and to give the consumer variety when mixing your alcohol. We want to show that you don't always have to mix your rum with coke, you can have the taste of the same great mixed fruity drinks but with that little extra kick of soda. The product will be colored according to the flavor of beverage. 12oz cans will be sold and will have the name of the flavor printed on them. Pineapple, Cherry, Lime, Ginger-Ale will be the flavors of the product.
"The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track. This section describes any major issues that might affect the company’s marketing strategy and implementation."
"The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track. This section describes any major issues that might affect the company’s marketing strategy and implementation."
Business Mission Statement
At Bubbly we strive for excellence.
Being a locally based company in Las Vegas we have a huge demographic to attend
to. Being able to approach the nightlife and bar scene plays a huge role in our
future success. Here at Bubbly we are just out to sell a product we want to
build a relationship with our consumers. We want to their needs. We want to
make that person say hey I'd to spice of my drink. Its not about profit
its about bringing something new and satisfying to the table. If we push
excellence we will achieve excellence. Bubbly Soda will change the way you
enjoy your next alcoholic beverage. Bubbly
can be mixed into numerous types of drinks depending on your choice of flavor.
Customer satisfaction is key.
"At the corporate level, the company starts the strategic planning process by defining its overall purpose and mission. This mission is then turned into detailed supporting objectives that guide the whole company. Next, headquarters decides what portfolio of businesses and products is best for the company and how much support to give each one." Armstrong & Kotler (2011). Marketing
"At the corporate level, the company starts the strategic planning process by defining its overall purpose and mission. This mission is then turned into detailed supporting objectives that guide the whole company. Next, headquarters decides what portfolio of businesses and products is best for the company and how much support to give each one." Armstrong & Kotler (2011). Marketing
Thursday, March 7, 2013
Week 7 EOC: The Pitch
Bubbly!
If you ever have had a mix drink and we all know you have, you'll know that sometimes they taste bland and just fruity. Wouldn't you like to have something with a little more kick? For instance if you wanted say pineapple and rum yea that's pretty good but what if it was a sparkling beverage? With the Pineapple Bubbly you could order a Spice Hawaiian giving you a Captain Morgan and Pineapple Bubbly. Bubbly Soda will change the way you enjoy your next beverage. So next time you're out on the on the town drinking with friends drink Bubbly Soda with your next mixed drink. Give your drink that extra kick.
"Advertisers can take advantage of such “narrow-casting” to “rifle in” on special market segments rather than use the “shotgun” approach offered by network broadcasting. Cable and satellite television media seem to make good sense. But, increasingly, ads are popping up in far-less-likely places. In their efforts to find less-costly and more-highly targeted ways to reach consumers, advertisers have discovered a dazzling collection of “alternative media.”" Armstrong & Kotler (2011). Marketing pg. 396
If you ever have had a mix drink and we all know you have, you'll know that sometimes they taste bland and just fruity. Wouldn't you like to have something with a little more kick? For instance if you wanted say pineapple and rum yea that's pretty good but what if it was a sparkling beverage? With the Pineapple Bubbly you could order a Spice Hawaiian giving you a Captain Morgan and Pineapple Bubbly. Bubbly Soda will change the way you enjoy your next beverage. So next time you're out on the on the town drinking with friends drink Bubbly Soda with your next mixed drink. Give your drink that extra kick.
"Advertisers can take advantage of such “narrow-casting” to “rifle in” on special market segments rather than use the “shotgun” approach offered by network broadcasting. Cable and satellite television media seem to make good sense. But, increasingly, ads are popping up in far-less-likely places. In their efforts to find less-costly and more-highly targeted ways to reach consumers, advertisers have discovered a dazzling collection of “alternative media.”" Armstrong & Kotler (2011). Marketing pg. 396
Week 6 EOC : Me Times Three
There are three things that I possess that I would say helps define me.
The last thing i possess is my tattoos. They define as who I am in a way of my experiences. So far I have 8 total but I plan on being covered pretty much. Every tattoo i have has a story or reason behind them. My body to be is an unwritten novel and i'm just adding chapter after chapter. Some look at me and see mistake, I just see happiness.
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