The Strengths of Bubbly are it'll fit into a great market for sodas as well as mix drinks. The weaknesses are that there are other companies competing as well as i am so it'll be a tough market. The opportunities of this product are to grow into a larger up sell and the ability to expand to a larger market. Im not quite sure about threats being that are not any customers quite yet.
"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T). Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." Armstrong & Kotler (2011). Marketing pg. 55
" The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats." Armstrong & Kotler (2011). Marketing pg. 56
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