Price

We plan to charge $4.00 for 8oz cans when mixed at the bars. In stores we can offer deals with 6 packs, 12 packs, 24 packs, for both sizes.


"Determining price is one of the most important marketing-mix decisions. The limiting factors are demand and costs. Demand factors, such as buyer-perceived value, set the price ceiling. The company’s costs set the price floor. In between these two factors, marketers must consider competitors’ prices and other factors such as reseller requirements, government regulations, and company objectives."

 " The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service." Marketing Armstrong/Kotler Pg G10