Promotion

To promote the product we can have billboards, commercials, social media will play a large role in the promotion as well. As well as samples at the bars. setting up a twitter account will be another step into the promotion process. following potential consumers based off their tweets. from there we can continue to create our commercials and get them in major TV show commercial spots as well.




"Promotion means activities that communicate the merits of the product and persuade target customers to buy it. Ford Motor Company spends more than $2 billion each year on U.S. advertising to tell consumers about the company and its many products. ¹⁵ Dealership salespeople assist potential buyers and persuade them that Ford is the best car for them. Ford and its dealers offer special promotions—sales, cash rebates, low-financing rates—as added purchase incentives." Marketing Armstrong/Kotler Pg 54

  "Finally, it must communicate with target customers about the offering and persuade them of its merits (promotion)." Marketing Armstrong/Kotler Pg 13