Target Marketing Strategy

My target market strategy is to find the younger people who would consume and most likely
be sampled as a group and as well as individuals. We can recommend a new drink to mix with their alcohol.



"To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)?" Marketing Armstrong/Kotler Pg. 9
 

"The company must first decide who it will serve. It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (targetmarketing)." Marketing Armstrong/Kotler Pg. 9