The company will be locally based here in Las Vegas. So distribution will be to bars as well a local groceries stores as well as liquor stores such as Lee's Liquor. Once that is established the consumer doesn't have to travel say to The Strip to enjoy the beverage. If they want to have a home party and they enjoy the soda with or with out they can go buy it locally and have it there.
"Next, the company must decide where to
launch the new product—in a single location, a region, the national
market, or the international market. Few companies have the confidence,
capital, and capacity to launch new products into full national or
international distribution right away." Marketing Armstrong/Kotler Pg 253
"Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage." Marketing Armstrong/Kotler Pg 312
No comments:
Post a Comment