The product is Bubbly Soda. Bubbly is a new drink to change your fruity drink of alcohol to something with a little more kick. It come in 4 zesty flavors such as Cherry, Pineapple, Lime, and Ginger Ale. It will come in both 8 oz and 12 oz cans. Each can is colored to the flavor style. It can be consumed with either alcohol or without. The Pineapple can be mixed with Captain Morgan and be called a Spiced Hawaiian.
"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these. Throughout this text, we use the term product broadly to include any or all of these entities. Thus, an Apple iPhone, a Toyota Camry, and a Caffé Mocha at Starbucks are products. But so are a trip to Las Vegas, Fidelity online investment services, and advice from your family doctor." Marketing Armstrong/Kotler Pg 209
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