Thursday, March 7, 2013

Week 7 EOC: The Pitch

Bubbly!

If you ever have had a mix drink and we all know you have, you'll know that sometimes they taste bland and just fruity. Wouldn't you like to have something with a little more kick? For instance if you wanted say pineapple and rum yea that's pretty good but what if it was a sparkling beverage? With the Pineapple Bubbly you could order a Spice Hawaiian giving you a Captain Morgan and Pineapple Bubbly. Bubbly Soda will change the way you enjoy your next beverage. So next time you're out on the on the town drinking with friends drink Bubbly Soda with your next mixed drink. Give your drink that extra kick.

 "Advertisers can take advantage of such “narrow-casting” to “rifle in” on special market segments rather than use the “shotgun” approach offered by network broadcasting. Cable and satellite television media seem to make good sense. But, increasingly, ads are popping up in far-less-likely places. In their efforts to find less-costly and more-highly targeted ways to reach consumers, advertisers have discovered a dazzling collection of “alternative media.”" Armstrong & Kotler (2011). Marketing pg. 396

 

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