Tuesday, March 12, 2013

Objectives

The objectives for Bubbly Soda is to change the way you like your drinks prepared, promote ingenuity, and to give the consumer variety when mixing your alcohol.  We want to show that you don't always have to mix your rum with coke, you can have the taste of the same great mixed fruity drinks but with that little extra kick of soda. The product will be colored according to the flavor of beverage. 12oz cans will be sold and will have the name of the flavor printed on them. Pineapple, Cherry, Lime, Ginger-Ale will be the flavors of the product.

"The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track. This section describes any major issues that might affect the company’s marketing strategy and implementation."

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