Week 10 EOC: Under Control

So far i have to catch up on my Blog as to doing most of my Final blog posts and also i have to catch up on my tweets as well but it will be done by Thursday. I have finished my creative content though.

Week 9 EOC: Social Media

I plan to use T.V. with  my commercials as well as promoting through Facebook and other forms of advertisement. Social media will be my main focus on my advertising. I will also use my advantage in bars as well.There are a few  social media mediums that will be needed for my  company's success. The first is Facebook. The company will have a page on Facebook. It will give out information and be used as way to keep a relationship with consumers. They shall feel free to post anything they please about the product. It will also have a Twitter account as well. Those who choose to follow will be updated with news on the product. The last social media site that will be used is YouTube.  YouTube can be used to spread the word on the product through viral videos that will be meaningful and connect with the customer.

Week 8: Creative Content

I plan to release a presentation to the people including all four mach ups of the cans by color and size.  The cans will be colored by flavor. Pineapple will be gold/yellow. Cherry flavored Bubbly will be red as well as Lime will be green. And lastly the Bubbly Ginger Ale will be in a blue can. The sizes vary from an 8 oz. and a 12 oz. The 8 oz. is prefect for mixed drinks and the 12 oz. can is prefect for drinking by itself and also mixed drinks. As much as id like to create a 3D Model I made a print version on Photoshop. The colors match the cans and taste.

Implementation Evaluation Control

"The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." Marketing Armstrong/Kotler Pg. 57

 "Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation. One firm can have essentially the same strategy as another, yet win in the marketplace through faster or better execution. Still, implementation is difficult—it is often easier to think up good marketing strategies than it is to carry them out." Marketing Armstrong/Kotler Pg. 57

Price

We plan to charge $4.00 for 8oz cans when mixed at the bars. In stores we can offer deals with 6 packs, 12 packs, 24 packs, for both sizes.


"Determining price is one of the most important marketing-mix decisions. The limiting factors are demand and costs. Demand factors, such as buyer-perceived value, set the price ceiling. The company’s costs set the price floor. In between these two factors, marketers must consider competitors’ prices and other factors such as reseller requirements, government regulations, and company objectives."

 " The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service." Marketing Armstrong/Kotler Pg G10

Distribution

The company will be locally based here in Las Vegas. So distribution will be to bars as well a local groceries stores as well as liquor stores such as Lee's Liquor. Once that is established the consumer doesn't have to travel say to The Strip to enjoy the beverage. If they want to have a home party and they enjoy the soda with or with out they can go buy it locally and have it there.




"Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away." Marketing Armstrong/Kotler Pg 253
 
"Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage." Marketing Armstrong/Kotler Pg 312

Promotion

To promote the product we can have billboards, commercials, social media will play a large role in the promotion as well. As well as samples at the bars. setting up a twitter account will be another step into the promotion process. following potential consumers based off their tweets. from there we can continue to create our commercials and get them in major TV show commercial spots as well.




"Promotion means activities that communicate the merits of the product and persuade target customers to buy it. Ford Motor Company spends more than $2 billion each year on U.S. advertising to tell consumers about the company and its many products. ¹⁵ Dealership salespeople assist potential buyers and persuade them that Ford is the best car for them. Ford and its dealers offer special promotions—sales, cash rebates, low-financing rates—as added purchase incentives." Marketing Armstrong/Kotler Pg 54

  "Finally, it must communicate with target customers about the offering and persuade them of its merits (promotion)." Marketing Armstrong/Kotler Pg 13

Product

The product is Bubbly Soda. Bubbly is a new drink to change your fruity drink of alcohol to something with a little more kick. It come in 4 zesty flavors such as Cherry, Pineapple, Lime, and Ginger Ale. It will come in both 8 oz and 12 oz cans. Each can is colored to the flavor style. It can be consumed with either alcohol or without. The Pineapple can be mixed with Captain Morgan and be called a Spiced Hawaiian.




"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these. Throughout this text, we use the term product broadly to include any or all of these entities. Thus, an Apple iPhone, a Toyota Camry, and a Caffé Mocha at Starbucks are products. But so are a trip to Las Vegas, Fidelity online investment services, and advice from your family doctor." Marketing Armstrong/Kotler Pg 209

Target Marketing Strategy

My target market strategy is to find the younger people who would consume and most likely
be sampled as a group and as well as individuals. We can recommend a new drink to mix with their alcohol.



"To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)?" Marketing Armstrong/Kotler Pg. 9
 

"The company must first decide who it will serve. It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (targetmarketing)." Marketing Armstrong/Kotler Pg. 9

SWOT Analysis

The Strengths of Bubbly are it'll fit into a great market for sodas as well as mix drinks. The weaknesses are that there are other companies competing as well as i am so it'll be a tough market. The opportunities of this product are to grow into a larger up sell and the ability to expand to a larger market. Im not quite sure about threats being that are not any customers quite yet.


"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T). Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." Armstrong & Kotler (2011). Marketing pg. 55

" The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats." Armstrong & Kotler (2011). Marketing pg. 56

Objectives

The objectives for Bubbly Soda is to change the way you like your drinks prepared, promote ingenuity, and to give the consumer variety when mixing your alcohol.  We want to show that you don't always have to mix your rum with coke, you can have the taste of the same great mixed fruity drinks but with that little extra kick of soda. The product will be colored according to the flavor of beverage. 12oz cans will be sold and will have the name of the flavor printed on them. Pineapple, Cherry, Lime, Ginger-Ale will be the flavors of the product.

"The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track. This section describes any major issues that might affect the company’s marketing strategy and implementation."

Business Mission Statement

At Bubbly we strive for excellence. Being a locally based company in Las Vegas we have a huge demographic to attend to. Being able to approach the nightlife and bar scene plays a huge role in our future success. Here at Bubbly we are just out to sell a product we want to build a relationship with our consumers. We want to their needs. We want to make that person say hey I'd to spice of my drink.  Its not about profit its about bringing something new and satisfying to the table. If we push excellence we will achieve excellence. Bubbly Soda will change the way you enjoy your next alcoholic beverage.  Bubbly can be mixed into numerous types of drinks depending on your choice of flavor. Customer satisfaction is key. 

"At the corporate level, the company starts the strategic planning process by defining its overall purpose and mission. This mission is then turned into detailed supporting objectives that guide the whole company. Next, headquarters decides what portfolio of businesses and products is best for the company and how much support to give each one." Armstrong & Kotler (2011). Marketing

Week 7 EOC: The Pitch

Bubbly!

If you ever have had a mix drink and we all know you have, you'll know that sometimes they taste bland and just fruity. Wouldn't you like to have something with a little more kick? For instance if you wanted say pineapple and rum yea that's pretty good but what if it was a sparkling beverage? With the Pineapple Bubbly you could order a Spice Hawaiian giving you a Captain Morgan and Pineapple Bubbly. Bubbly Soda will change the way you enjoy your next beverage. So next time you're out on the on the town drinking with friends drink Bubbly Soda with your next mixed drink. Give your drink that extra kick.

 "Advertisers can take advantage of such “narrow-casting” to “rifle in” on special market segments rather than use the “shotgun” approach offered by network broadcasting. Cable and satellite television media seem to make good sense. But, increasingly, ads are popping up in far-less-likely places. In their efforts to find less-costly and more-highly targeted ways to reach consumers, advertisers have discovered a dazzling collection of “alternative media.”" Armstrong & Kotler (2011). Marketing pg. 396

 

Week 6 EOC : Me Times Three

There are three things that I possess that I would say helps define me.

 The First thing I would have to say is my musical talent and love for the drums. I grew up playing music. It has been my lively hood since I was age 6. Its all I have known and I wouldn't change it for the world. Being talented on the drums has gotten me so far in my life and has brought me to places I never thought I'd be. my drums has changed my life. Its what has made me decide to follow my passion for my career. Over the years I have had 6 drum sets up until i was recently blessed with an endorsement from TRUTH drums. My current kit is custom made to exactly how I want. These define me as a musician and as person who knows not to give up on their dreams. If i would lose my drums or my talent I have no idea what I would do. I'm not really good anything else but music.

The second thing I feel defines me as a person is my mom. She has been there for me throughout everything. Through all my struggles and high points she always there to cheer me on. I know this has to be about a possession of mine but I feel that I do possess my mom. Shes all I have an I'm all she has. She has inspired me so much in my life to do better and follow my dreams to the fullest extent. I don't think i'd be alive if it wasn't for her because of all my struggles. I am truly grateful and blessed to have her in my life.

The last thing i possess is my tattoos. They define as who I am in a way of my experiences. So far I have 8 total but I plan on being covered pretty much. Every tattoo i have has a story or reason behind them. My body to be is an unwritten novel and i'm just adding chapter after chapter. Some look at me and see mistake, I just see happiness.

Week 5 EOC: Social Networks and Job Hunting

"Facebook's use as a job-recruitment tool remains small, but its appeal may be growing. Some recruiters say they have all but eliminated their spending on job boards, which can charge a few hundred dollars per job posting, depending on volume." Joe Light, The Wall Street Journal.

Week 4 EOC: Business to Business

Whats the difference between Consumer Marketing and Business to Business Marketing?

 "At a general level, marketing medical imaging technology or diesel locomotives to business customers is like selling refrigerators to final buyers. It requires a deep-down understanding of customer needs and customer-driven marketing strategies that create superior customer value. But that’s about where the similarities end. In its business markets, rather than selling to large numbers of small buyers, GE sells to a few very large buyers. Whereas it might be disappointing when a refrigerator buyer chooses a competing brand, losing a single sale to a large business customer can mean the loss of hundreds of millions of dollars in business."    

                 Armstrong & Kotler (2011). Marketing

Consumer marketing compared to business to business marketing would be seen as a less of a though process when it comes to buying. In the consumer market we shop around or do research before we buy something. As consumers we look for the cheapest way to buy what we need in some cases. As business to business goes there is a longer process when purchasing larger orders.  In the process of business to business marketing the buyer goes though a long list of things they need to sort out before their large purchase. The list includes: gas, transportation fees, storage, quantity, budget, and so on. When it come to consumer marketing the most we do is a little research on the items we want to purchase to see if we can get a better deal. Its less of a process for us as the comsumers in the buying world.

Week 3 EOC: My Demographics

“One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology.” Armstrong & Kotler (2011). Marketing

I fit in this demographic because of not only my age and period of birth but also because of the amount of knowledge I have with technology. In this day and age technology is a crucial part society. Technology has changed the way we all connect. I myself use social networks everyday. Weather it be through my phone, computer, or other mobile device I am always connected. It’s definitely a way of life for the majority of the younger population. Millennals were shaped by the technology we have today. That what makes us so comfortable with our daily life. Using the things we hold dear you us everyday. As time goes on we constantly update our technology coming out with the new things. Such as recently the new IPhone 6 has been confirmed on a release date. The more time goes on the more we grow with technology. We get more and more comfortable with our daily life it’s almost as easy as breathing. The generation before us (Generation X) you know as our parents aren’t quite so comfortable with using technology as much as we do. They’re not as savvy as we are or should I say quick enough learns to really get a handle on what the next biggest thing is. They are used to calling each other on their cord phones and sending letters to each other to where now a days we don’t even have get out of bed to automatically speak to who ever we want in an instant. The millennials are shaping the future for our generation and the future generations to come.

Week 3 EOC: Making Money for Good

The company of Kroger is the number 1 company in America.

Kroger, the largest grocery store chain in America, was the only corporation to give more that 10% of its previous year’s profits to charity in 2010.

Week 2 EOC: Boston Consluiting Group - Video Games

The market for video games....

Week 1 EOC: Great Customer Service

When I went to the Apple Store a few months ago, I was looking to purchase a brand new MacBook Pro. When I had arrived there I was greeted right away by one of the employees. He asked me if I need any help with any of the products. I then began to tell him that I need a great computer that can handle my music being that I am an audio student I needed something fast and that can hold a lot of data. He then showed me to the area where the Macbooks are and began to explain all the features of the product. After a few minutes of talking he then convinced me to buy it. So he got me up to the counter and I was starting to get a little uneasy about the purchase being that i only had so much to spend and i needed more products as well. he then proceeded to inform me that i get a student discount and it took a little over 200$ off my total so then I was able to get then other products that i needed. I liked that he didn't try to sell me more products or tried to push something on me I didn't want just to get a quota. He performed great customer service and has locked me in as a future customer.  Later after I got home I then called The Apple Store and also corporate to thank them for a great experience and to thank the employee as well. I now shop there for all my apple product needs.  

"The most basic concept underlying marketing is that of human needs. Human needs are states of felt deprivation. They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. These needs were not created by marketers; they are a basic part of the human makeup".  Marketing: An Introduction for Education Management Corporation Pages. 6-8

Week 1 EOC: My Voice

  Introduction As an audio professional in the industry, I plan to teach and amaze the world with my own creative way. I'm not your typical producer who just sits behind a mixing board and lets the artist do their thing. I have a background in music so I know that prefect sound to what my clients would be looking for. Being a musician for me helps me connect with the artist one on one to get the right mix and sound out of each instrument. I plan to open up a whole new window of opportunity in not just the music industry but the other audio based industries as well. I also plan to grow in my industry not just in a studio but also as a producer on many other projects in the future. My favorite thing to say is you can never learn to much about the thing you love doing the most, and that's exactly what I plan to do. This Business isn't about just for people who just listen to music its for those who have a passion for music and wanting to create music. When you love what you do and also have others that love what you do as well its the greatest feeling. At the end of the day you can look back and say I created that and it made a difference.